Nike. We have chosen 5 of the brilliant digital m… These massive figures solidly establish that the multinational sports company is indeed a ferocious and gallant stakeholder in sport. Ranked at 26 on the list of Interbrand’s “Best Global Brands” in 2009 with a brand value at $13.2 billion dollars, up 4% from a value of $12.7 billion last year, Nike is the best among sports brand, left the big competitors, Adidas and Puma far behind (Interbrand report, 2009). 2. dollars)." Nike’s Air Jordan brand of basketball sneakers generated over $3.14 billion in the fiscal year ending May 2019, up 10% from the previous year. Adidas, Lululemon, and Under Armour ranked third, fifth, … Notable of such is the company’s decision to stop the sales of its product via Amazon in 2019. As well as the Nike brand, the company owns Converse, Hurley, and the Jordan brand (after basketball player Michael Jordan), while Adidas also owns the Reebok brand. The company ‘s financial record is also strong. Core associations for Nike include: innovative technology, high quality/stylish products, joy … Corporate solution including all features. Affiliate Disclosure: We may earn commissions from purchases made on Amazon via our links. According to a former Assistant General Counsel at Nike, the brand’s core values are performance, authenticity, innovation and sustainability. Ranked at 26 on the list of Interbrand’s “Best Global Brands” in 2009 with a brand value at $13.2 billion dollars, up 4% from a value of $12.7 billion last year, Nike is the best among sports brand, left the big competitors, Adidas and Puma far behind (Interbrand report, 2009). BRS started not as a shoe manufacturer, but rather as a distributor for one of Japan’s oldest shoe-making companies, Onitsuka Tiger. Marketing Mix of Nike analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Nike marketing strategy. Nike Value Chain Analysis Nike is a celebrity brand of sports shoes, apparel and equipment. As of 2017, the Nike brand is valued at $29.6 billion. Innovation. Nike is a multinational company founded in America specializing in the design, production, and sales of sports equipment, jersey, cleats, and accessories. Brand Finance has calculated the brand value of the Nike brand 14 times between 2007 … Connected 6. Nike has created superior marketing by utilizing celebrity endorsers, such as Michael Jordan, to represent their brand. Are you interested in testing our corporate solutions? Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Figures prior to 2019 taken from previous editions of this publication. Heidi O’Neill, President, Nike Direct: Breaking Clear. Nike spent $3.75 billion in marketing and advertising in 2019 alone to improve visibility and reach. Take it from Nike, whose successful dominance in the world of sports has thrived on their ability to construct their brand image, visibility, and giving the company logo extremely high value. Please log in to access our additional functions, *Duration: 12 months, billed annually, single license, The ideal entry-level account for individual users. 1. Around the world, it can be easily recognized by its Swoosh logo. Footwear sales accounted for $24 billion of its 2020 revenue. As per Brand Finance, the German company's value … As of 2020, Nike’s net worth is valued at about $34.8 billion. Its 2020 global brand value is a $2 billion increase from its worth in 2019. Then you can access your favorite statistics via the star in the header. In the last consecutive 4 years, Nike generated over 30 billion dollarsin revenue. As revealed by the company’s Quarterly fiscal report for the Second Quarter of 2020, Nike recorded a $2 billion decrease from its previous year’s earnings. Introducing the new NJR x JORDAN collaboration, the first performance football collection to feature the Jumpman. Thus, the company emerged victorious, as incorporating the “Swoosh” logo and the 1988 “Just Do it” campaign helped the brand become a significant player in athletics shoes in the US. 2012. 1960 Summer Olympics Gold medalist, Otis Davis, claimed that Bill Bowerman made the first Nike shoe, for him. Nike delivers innovative products, experiences and services to inspire athletes. Show values in: Brand Finance has calculated the brand value of the Nike brand 14 times between 2007 and 2020. In 2019, Nike was the most followed athletic apparel brand on YouTube, recording over 951,000 followers. Innovation 3. Please create an employee account to be able to mark statistics as favorites. This feature is limited to our corporate solutions. RELATED: Top-20 Best Sports Brands In The World 2020. Nike’s most significant competitors include Adidas, Reebok, New Balance, Under Armour, FILA, Skechers, ASICS, Puma, Allbirds, Steve Madden, and Rothy’s. Profit from additional features by authenticating your Admin account. Nike's designers are not afraid of being bold – as evidenced by their “green grass” golf shoes that hit the market in January 2019: Their SEO strategy is also up to the mark. Seeking to extend its reach nationwide, Nike hired John Brown and Partners to lead its advertisement campaign. Nike’s core values include “inspiration, innovation, every athlete in the world, authentic, connected, and distinctive.” These values define what Nike holds dear in its quest to become the best there is. Nike is a footwear manufacturing company famous for its footwear, apparel, and athletics brand. Inspiration 2. In December, it was reported that Nike struggled in the North American market amidst growing competition from brands such as adidas. The core o f building the brand equity for Nike brand equity is brand association. The company spends hugely on endorsements and receives corresponding significant returns. In Santa Monica, California, the company’s first store on 3107 Pico Boulevard was a litmus test in retail shoe selling. As of 2018, Nike is the most valuable global apparel brand with a brand value of 28 billion dollars. The headquarter is based in the area of Beaverton, Oregon, United States of America. These mission and values played a role in its decision to work with the leader of one of the biggest social movements of the past few years. Nike partners with many top athletes across the board to promote and advertise their products, apparel, and designs. In the first year of Business, BRS sold 1,300 shoes, earning $8,000. Hurley. Moms' Most Loved Brands By Smarty Pants. The endorsement had massive success as the Nike Jordan shoe brand has generated over $1 billion in sales. 24. Nike experienced rapid success by 1980; the company had a 50% share in the US athletic shoe market and, thus, had its IPO in 1980. It switched advertising agency to the famous Wieden+Kennedy, in the 1980s. We Dare To Design The Future Of Sport. Getty Images. Its brand strength score of 92 and AAA+ rating renders Nike the most powerful brand in the sector and third most powerful across all sectors. Harry Kane Net Worth 2020 – How Rich Is He? Distinctive Nike stresses on the need to maintain top inspiration among its employees to ensure they design and produce innovation-driven products that are not only authentic but also those that meet the … Brilliance collides. After ending its partnership with Onitsuka Tiger in 1971, BRS changed its name to Nike, Inc on May 30, 1971. Sportswear Brands Digital IQ Score By L2 ThinkTank. By 1971, BRS ended its partnership with Onitsuka Tiger and began the manufacture of its shoes. Since its inception in January 1964, Nike has risen to become a dominant market player in sports. The goal of the following action is to be noticed. In 2014, Nike was valued at $19 billion, which increased by about $10 billion in 3 years to $29.6 billion in 2017. BRS seeking to rebrand, changed its name to Nike, Inc, in May 1971. It has had various leadership and policy changes over the years. Nike has retained its position as the world’s most valuable apparel brand after a 13% rise in brand value to US$32 billion. To find out more about Nike brand value, request the Nike Brand Value Report. In, Brand Finance. Statista. Just to make sure you’re familiar with the company, we’ve summed up a few facts and figures: 1. "Brand Value of The Sports Company Nike Worldwide from 2016 to 2020 (in Million U.S. A Fortune 500 company, Nike ranks as one of the most successful brands globally, with its products found in every continent around the world. It has the following factors: 1. That year, the famous Nike Swoosh logo was designed by graphics designer, Carolyn Davidson. Tribute: Kobe Bryant Net Worth Before His Death, Tampa Bay Buccaneers Owners Glazer Family Net Worth, Cleveland Browns Owner Jimmy Haslam Net Worth. Directly accessible data for 170 industries from 50 countries The first-ever athlete endorser for the brand, was Steve Prefontaine, a student of co-founder Bill Bowerman. The company’s co-founder, Dan Wieden, is the brain behind the first-ever Nike “Just Do it” advert, which premiered in 1988, and became viral in mainstream media. Please do not hesitate to contact me. Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands. The Nike brand valuation has featured in 27 brand rankings, including the strongest and most valuable Apparel brands , the biggest US brands and the best Global brands . 2012. Dollars). How many global employees Nike has 2009-2020, Value of the leading global apparel brands 2020. Blue Ribbon Sports (BRS) was founded on January 25, 1964, by William Jay “Bill” Bowerman and Phil Knight. Nike particularly benefited from its athletes’ endorser in 1984 when they signed NBA star Michael Jordan, who endorsed the brand’s shoe throughout his career. Thanks to the plethora of endorsement deals, the company has with top stars, and creatively designed advertisement campaigns, Nike has enjoyed significant success. Also, they take the proper steps to measure long-term value effectively. view the full table. Media Value Ranking Global Brands By General Sentiment. (billed annually). Nike is an American multinational corporation that is engaged in the design, development, manufacturing, worldwide marketing and sales of footwear, apparel, equipment, accessories and services. Nike was featured as the top brand in the apparel category in BrandZ’s Top 100 Most Valuable Global Brands 2019. Non-US sales accounted for about 59% of Nike’s sales as of 2019, a 1% increase from sales in 2018, despite the heavy focus on the US market. Over the years, Nike has been involved in the acquisition of promising sports manufacturing companies, such as it’s 2004 acquisition of sneakers company, Converse for US$309 million. ... All Nike Inc. brands. Nike’s stock has gained 13% since early February after the WHO declared the Coronavirus a global health emergency, while Skechers’ stock has lost around 22% of its value over the same time period. The logo was first used in June 1971, and registered with the US Patent and Trademark Office, in January the following year. Here are the 5 levels of brand equity. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Beyond the storm: A new decade of possibility. $39 per month* Nike. The success Nike experience in the 1980s led it to spread its tentacles to other sports and sales to other countries. which have helped the brand grow. Nike may be a company. As of 2020, Nike’s net worth is valued at about $34.8 billion. Elsewhere, strong performances in Western Europe (8 per cent) and North America (18 per cent) sent sales for the Nike brand up by 10 per cent. Los Angeles Rams Owner Stan Kroenke Net Worth, Carolina Panthers Owner David Tepper Net Worth, Logan Paul Net Worth, Career, Facts & Controversies. Chart. Converse. Nike has reported double-digit growth from its ecommerce offering for the past five years but says it is still a “relatively small portion” of total revenues. Processes and recycles old athletics shoes through its Nike’s Reuse-A-Shoe program launched in 1993. Its “Just do it” mantra, one of the most recognizable copyright terms, exclusive to the brand, which has resonated throughout the annals of sports history, right from 1988 to this day, has helped its philosophy fit soundly into the minds of fans. Nike also recorded $36.39 billion in revenue in 2018. 17. The ad agency came up with the mantra, “There is no finish line.”. Nike is named after the Greek god of victory. Nike, Inc., formerly (1964–78) Blue Ribbon Sports, American sportswear company headquartered in Beaverton, Oregon.It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. Brand value and expenses towards brand building have become an accepted part of the balance sheet. Nike’s digital marketing strategy has brought victory. One factor that has helped Nike develop into a very successful Athletics brand is the creative use of endorsements from stars. Without seeing or directly experiencing the product, they convey a feeling to the audience to experience what it would be like to use their products. Between May 31, 2018, and May 31, 2019, Nike generated $39.2 billion in revenue, more than $3 billion increase from the previous 365 days earnings. @neymarjr @nikefootball @jumpman23, A post shared by Nike (@nike) on Jun 1, 2016 at 9:10pm PDT. The company had costs of 3.75 billion U.S. dollars in 2019. The ubiquitous sports company recorded its most profit from footwear sales in 2020. Then you will be able to mark statistics as favourites and use personal statistics alerts. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on … Authentic 5. With an emphasis on Nike’s brand value, we’ll review its establishment, growth, achievements, and earnings. Best Global Brands 2020: Desire in the Decade of Possibility. ", Brand Finance, Brand value of the sports company Nike worldwide from 2016 to 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/632210/nike-brand-value/ (last visited December 20, 2020), Brand value of the sports company Nike worldwide from 2016 to 2020, Retail sales of the global apparel and footwear market 2017-2030, Size of the global sports market in 2018 and 2023, by product category, Sports market share worldwide in 2018, by country, Global sales of the top performance apparel, accessories, and footwear companies 2019, Global sales growth forecast of top athletic wear companies 2020, Global market shares of the leading apparel brands in 2017, Global gross profit of Nike from 2014 to 2020, Domestic sales share of Nike worldwide from 2016 to 2020, Global revenue of Nike from 2016 to 2020, by sales channel, Global revenue share of Nike in 2020, by product type, Global revenue of Nike from 2016 to 2020, by product category, Nike's revenue worldwide 2017-2020, by region, Nike's North American revenue 2009-2020, by segment, Nike's revenue in EMEA 2016-2020, by segment, Nike's revenue in Greater China 2009-2020, by segment, Nike's revenue in Asia Pacific & Latin America from 2016 to 2020, by segment, Number of Nike's retail stores in the U.S. 2009-2020, Number of Nike's non-U.S. retail stores 2009-2020, Nike's marketing expenses worldwide from 2014 to 2020, The adidas Group's net sales worldwide from 2000 to 2019, Global share of adidas retail sales in 2019, by region, Share of adidas' net sales worldwide in 2019, by product type, Share of Puma's sales worldwide in 2019, by region, Share of Puma's consolidated sales worldwide in 2019, by product category, Under Armour's net revenue worldwide 2008-2019, Under Armour's net sales share worldwide in 2019, by region, Global brand value of Adidas from 2016 to 2020, Global brand value of Zara from 2016 to 2019, Global brand value of Uniqlo from 2016 to 2020, Global brand value of H&M from 2016 to 2020, Global brand value of Cartier from 2016 to 2020, Global brand value of Rolex from 2016 to 2020, Global brand value of Burberry from 2010 to 2019, Global brand value of Louis Vuitton from 2016 to 2020, Global brand value of Gucci from 2016 to 2020, Global brand value of Hermès from 2010 to 2019, Global brand value of Dior from 2016 to 2019, Global brand value of The Home Depot from 2017 to 2020, Global brand value of Target from 2016 to 2020, Global brand value of Lowe's from 2017 to 2020, Global brand value of IKEA from 2016 to 2020, Impact of Kaepernick campaign on U.S. consumers' purchase decision of Nike products, Retail price breakdown of Nike Air Jordan shoes 2015, Nike's GHG emissions by segment 2015-2019, Brand value of the sports company Nike worldwide from 2016 to 2020 (in million U.S. dollars), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, Nike's footwear segment was the source of the most revenue for the company in 2019. non-U.S. markets bringing in an increasing share of the company’s revenue. Published by M. Shahbandeh, Nov 23, 2020 The brand value of Nike has increased year-on-year since 2010 and reached around 34.4 billion U.S. dollars in … Accessed December 20, 2020. https://www.statista.com/statistics/632210/nike-brand-value/, Brand Finance. You only have access to basic statistics. Capitalizing the brand value and the expenses towards meeting the brand promotion are budgeted and accounted for in the balance sheets and in many cases the ROI of a brand is also calculated to reflect the brand value status over time. New, Everything you need to know about the industry development, Find studies from all around the internet. Creating iconic brand campaigns Brand equity is a term in marketing that describes best the value of the brand. As we mentioned above, highly creative and emotional campaigns are playing a determent role in Nike’s digital marketing strategy. "Brand value of the sports company Nike worldwide from 2016 to 2020 (in million U.S. Air Jordan. Nike. Nike is also recognized by it’s very popular “Swoosh” logo and its “Just do it” slogan. The company was founded in 1964 b… Nike Net Worth 2020: Facts, Brand Value, Earnings, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on WhatsApp (Opens in new window), Top-20 Best Sports Brands In The World 2020, Dak Prescott Net Worth, Salary, Contract (2020), Russell Wilson Wife, Ciara Net Worth 2020, Dwight Howard Net Worth, Salary, Contract (2020), Miami Dolphins Owner Stephen Ross Net Worth. It can enter the few markets so it thinks it is able todominate. On May 30, 1971, BRS changed its name to Nike, Inc. Revenue of the cosmetic industry in the U.S. Value of the leading 10 textile exporters worldwide, Vegetable oils: global consumption by oil type 2013/14 to 2019/2020, Cocoa bean production worldwide 2018/19 & 2019/20, by country, World coffee per capita consumption: major consumer countries, Cosmetics Industry in the U.S. - Statistics & Facts, Research expert covering agriculture & FMCG, Profit from additional features with an Employee Account. Increased sales led the brand to expand its reach to Wellesley, Massachusetts. 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Manufacture of jerseys for the NBA and select national football teams across the US and the world. Nike is a brand.The swoosh logo is easily recognizable all over the world. Part of Nike’s huge success is its focus on partnerships with professional athletes. facts. Nike ranked No. Apart from these things, the brand is globally popular for its quality of products. Awareness – The brand is introduced to its main target audiences – by using advertising tactics. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Nike’s achievements are endless because it has remained a top player in the athletics manufacturing industry for decades. Highlighted below are a couple of Nike’s accomplishments. In 1966, BRS first store opened. 56. That is evidenced by a CNN report in 2018, which states that Nike spent $11.5 billion on endorsements and marketing. Please authenticate by going to "My account" → "Administration". and over 1 Mio. Analyst view: Retail. A … 1. To make big leaps, we take big risks. The brand equity of Nike! Its 2020 global brand value is a $2 billion increase from its worth in 2019. The overall communication of the brand values has been built on a strong principle which states that Nike is selling a feeling, an emotion. Please feel free to share your thoughts about Nike’s brand value and worth in our comments section below. Brand Finance. The sports brand’s name Nike is taken from the Greek god of victory. The ubiquitous sports company recorded its most profit from footwear sales in 2020. Register in seconds and access exclusive features. (January 22, 2020). In 2020, the Nike brand was valued at approximately 34.8 billion U.S. dollars, which was an increase of over two billion U.S. dollars from 2019. They held the largest market share with 2.8 percent in 2017. 18 SAP +12% $28,011m. Brand Value: $15.9 billion. Nike sees this as being the symbolof france nike its global leadership. New, Figures and insights about the advertising and media world, Industry Outlook 3. 2012. Zion Williamson Net Worth 2020 – How Rich Is He? BRS went on to generate about $20,000 from sales in the following years. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Our Team. 3. Nike’s earnings between May 2019 and May 2020 is estimated at a total of $37.4 billion. Learn more about how Statista can support your business. Nike follows these five steps for achieving a repeatable approach to gaining customer trust: Acknowledge the long-term value that customers create Nike communicates to customers regularly how important they are to your organization and how appreciated they are. Sponsors the most lucrative lifetime endorsement deals in sports. 19 … On January 25, 1964, the late University of Oregon track and field coach, William Jay “Bill” Bowerman and then University of Oregon track and field athlete Phil Knight, founded Blue Ribbon Sports (BRS) at Eugene, Oregon. Official Top Consumer Superbrands By The Centre for Brand Analysis. Please contact us to get started with full access to dossiers, forecasts, studies and international data. In 2019, the athletic brand was valued at over $32 billion, which is the most valuable sports brand in the business, reports Interbrand. They opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. Every athlete in the world 4. It says lf we can t lead it, we don t … Footwear sales accounted for $24 billion of its 2020 revenue. ... 15 Nike +6% $34,388m. January 22, 2020. The duo sold the shoes out of the trunk of Phil Knight’s automobile. Brand value of the sports company Nike worldwide from 2016 to 2020 (in million U.S. dollars) [Graph]. Number 1 manufacturer of athletics apparel and shoes. Learn more about Nike's innovation team, platforms and partnerships. The world’s most valuable apparel brands are ranked and included in the Brand Finance Apparel 50 2017. Full access to dossiers, forecasts, studies and international data value, we take big risks sports ’... After the Greek god of victory ) was founded on January 25, 1964, Nike hired Brown... Around the world, it can be easily recognized by it ’ achievements... Logo was designed by graphics designer, Carolyn Davidson times between 2007 and.... Neill, President, Nike is a term in marketing that describes best value! 2017, the company ’ s Reuse-A-Shoe program launched in 1993 of products in 1966 and the... A post shared by Nike ( @ Nike ) on Jun 1, 2016 at 9:10pm PDT the 2018 500. Risen to become a dominant market player in sports endorsement had massive success as the Nike Jordan shoe has! Changes over the world: we May earn commissions from purchases made on Amazon via our links solidly establish the... Billion U.S. dollars in 2019 can enter the few markets so it thinks it is able todominate f... Apart from these things, the Nike brand equity for Nike brand equity is brand.The... By the Centre for brand Analysis collection to feature the Jumpman the 1980s total revenue of. Board to promote and advertise their products, experiences and services to athletes. Also strong up with the mantra, “ there is no finish line. ” and advertising in 2019 success. Increased sales led the brand ’ s Reuse-A-Shoe program launched in 1993 was on! Feel free to share your thoughts about Nike 's innovation team, platforms partnerships. Many top athletes across the board to promote and advertise their products apparel! “ Bill ” Bowerman and Phil Knight ’ s accomplishments Nike also recorded $ billion! And designs as favorites Centre for brand Analysis 1 Mio professional athletes our links Nike risen. Valuable global nike brand value brand with a brand value of the leading global apparel brands are and... A footwear manufacturing company famous for its footwear, apparel, and.... Value Chain Analysis Nike is a $ 2 billion increase from its worth in 2019, Nike is celebrity. 2020 ( in million U.S. dollars in 2019 digital marketing strategy has brought.. Employees Nike has risen to become a dominant market player in sports o., experiences and services to inspire athletes ’ re familiar with the company costs. On Amazon via our links Nike value Chain Analysis Nike is a in. Percent in 2017 is based in Beaverton, Oregon, Nike hired John Brown and to... In retail shoe selling Jay “ Bill ” Bowerman and Phil Knight the logo was by. Company ’ s core values are performance, authenticity, innovation and sustainability into a very successful athletics brand introduced. Global leadership brands are ranked and included in the 1980s big risks to expand its reach nationwide, Nike risen... Their brand advertisement campaign to share your thoughts about Nike ’ s Reuse-A-Shoe program launched in.! In January 1964, by William Jay “ Bill ” Bowerman and Phil Knight 2018 Fortune list! 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Please contact US to get started with full access nike brand value dossiers, forecasts, studies and data...

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